SELCON is an electric engeenering firm which work with large corporate along México. It has more than 10 years of experience provinding electric materials and installing it in big warehouses, offices, etc.
Even though they have a lot time in the market, they haven't a solid corporate image that could reflect the expertise of the company, here at Blue Terrier Studio developed an iconic and solid corporate image which can be applied anywhere easily.
The logo design was the result of industry elements abstractions. The strong and legible typography get you that feeling of confidence.